Hooked | Top 20 Key Learnings

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One Sentence Overview

Hooked: How to Build Habit-Forming Products” is a guidebook that teaches product creators and designers how to build products that captivate users and create lasting habits. The book provides a framework for understanding why certain products are addictive and provides practical insights and strategies for creating habit-forming products. Through real-world examples, research, and case studies, the author offers a step-by-step guide for designing products that engage and retain users, making it a valuable resource for anyone looking to create products that people will love.

The Favorite Quote from the Author

“When we give, we get.”

The Five Big Ideas from the Book

  1. The Hook Model: The author introduces a four-step model for creating habit-forming products, consisting of trigger, action, reward, and investment. This model helps product creators understand the key components that make products addictive and how to design products that create habits.
  2. Triggers: Triggers are the stimuli that prompt users to take action. The book provides insights into how to identify internal and external triggers, and how to use them to create habits.
  3. Actions: The author explains the psychology behind user behavior and the key factors that influence users to take action. By understanding the triggers that prompt action, product creators can design products that encourage users to take desired actions.
  4. Rewards: The book explains the importance of rewards in creating habits. By providing users with a tangible reward for their actions, product creators can create a positive feedback loop that reinforces habits.
  5. Investment: Investment refers to the time and effort users put into a product, which increases the likelihood that they will continue to use it. The author explains how to design products that encourage users to invest in them, making them more likely to form lasting habits.

Who is This Book For

“Hooked: How to Build Habit-Forming Products” is a book for product creators, designers, entrepreneurs, marketers, and anyone else interested in creating products that people will love and use regularly. The book provides a practical guide to creating habit-forming products, covering key concepts in psychology and design, and offering insights and strategies for designing products that engage and retain users. Whether you are a startup founder, product manager, or a seasoned veteran in the tech industry, the book provides valuable insights and practical advice that can help you create products that people will love and use every day.

Whether you’re working on a new app, website, or any other type of product, “Hooked” is a must-read for anyone looking to create habit-forming products.

Key Insights from the Book

  1. Habit-forming products can provide immense value to both users and businesses.
  2. Habits are formed when a behavior becomes automatic, driven by a cue or trigger.
  3. Triggers can be either internal (such as emotions) or external (such as notifications).
  4. The Hook Model consists of four stages: trigger, action, reward, and investment.
  5. A trigger initiates the behavior, the action is the behavior itself, the reward is what satisfies the user, and investment is what the user puts into the product to increase the likelihood of using it again.
  6. Products can be designed to create a positive feedback loop by providing users with a reward that increases the likelihood of using the product again.
  7. The key to creating a habit-forming product is to provide an instant and satisfying reward for a user’s actions.
  8. To increase the likelihood of a user repeating a behavior, the reward must be variable, uncertain, and related to the user’s identity.
  9. Products can increase the likelihood of habit formation by leveraging psychological needs such as the need for social validation, the need for autonomy, and the need for competence.
  10. Products that can tap into users’ deepest emotions and provide a sense of purpose are more likely to be habit-forming.
  11. The investment stage of the Hook Model refers to the time and effort users put into a product.
  12. Investment makes it easier for the product to create habits because it increases the likelihood of using the product again.
  13. Investment can take the form of time, data, social capital, or effort.
  14. To increase investment, products can use gamification techniques, such as leaderboards and progress tracking.
  15. Products can use alerts and notifications to encourage users to invest more time and effort into the product.
  16. Products can encourage users to invest by offering exclusive content, personalized recommendations, or unlocking new features.
  17. To be successful, a habit-forming product must have a clear value proposition that resonates with users.
  18. A habit-forming product must also have a clear, user-friendly design and simple navigation.
  19. Products must also be reliable and provide consistent results, as users will only form habits if they trust the product.
  20. To create a habit-forming product, it is essential to continuously evaluate and iterate on the product based on user feedback and data.

About the Author

“Hooked: How to Build Habit-Forming Products” was written by Nir Eyal, a writer, speaker, and consultant on the topic of habit-forming technology. Eyal has years of experience in the tech industry and has worked with several startups, where he developed a deep understanding of how habits are formed and how they can be leveraged to create successful products. In “Hooked,” Eyal presents a comprehensive framework for building habit-forming products, drawing on insights from psychology, technology, and business. The book provides practical insights and real-world examples to help entrepreneurs and product designers understand how to create products that users will find indispensable.


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